Overview
This course is aimed at learners who wish to develop skills in digital marketing. It is well suited to learners from a variety of backgrounds and is of particular relevance to learners who work, or intend to work, in a role that requires a level of expertise in image and web editing, eCommerce, or general digital marketing.
Upon completion of this course you will be able to:
- Edit images for the purpose of printed or online media
- Define the core concepts and techniques of digital marketing
- Understand what goes into a marketing campaign
- Register a web domain, set up a website, and maintain it using web authoring software
- Select an appropriate e-commerce solution and understand how to plan, implement, manage and maintain it